How does Google’s ‘Web platform’ differ from others?

Google will hold a developer confab in May, called Google I/O, to discuss the challenges of writing applications for the Web.

This year’s two-day event in San Francisco is larger than last year’s Google Developer Day, its first organized conference aimed specifically at Web developers.

While the format is different–there will be more in-depth technical sessions and tutorials for newbies who want to write mash-ups–Google’s developer strategy remains the same.

Why do they court developers? To encourage creation of more and better Web applications, said Tom Stocky, a senior product manager at Google, on Tuesday.

“We’re trying to get more users, in general. We want to increase the number of users and the amount they use the Web. And improving the platform is the best way to do that, we’ve found,” Stocky said.

What will be different this year is an increased focus on developing social applications, reflecting Web development in general. Google will have sessions on social applications, including ways to use OpenSocial, which is designed to let people share information on social networks among different applications.

There is also a track on mobile development, including ways to use Google Gears for Mobile and Android, the mobile phone platform Google and its partners introduced last November.

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