In December, Dana Neil Oaklund, of Fort Lauderdale, began streaming live video on the Internet from a laptop in his SUV to assure his customers that their cargo was safe. What he didn’t expect was that dozens of people would get a kick out of seeing him stuck in traffic in California or cruising between snow-covered mountains in Colorado.
“It just blows my mind,” said Oaklund, who escorts oversize loads, while parked in San Diego. “Right now there are 33 people who think this is interesting enough to watch. A lot of people tell me, ‘Oh, wow, this is cool because I am getting to see the country without leaving my desk.’ ”
Oaklund is a “lifecaster,” one of a growing number of people creating their own reality shows by broadcasting live for a few minutes or hours at a time from their computers or cell phones. Unlike videos uploaded to YouTube, lifecasters are inviting viewers into their world to see what they see, comment on it and ask questions, all in real time.
Broadcasting live from a webcam is nothing new, but what makes services such as Justin.tv, Ustream.tv and Yahoo Live (live.yahoo.com) different is that technology has evolved to the point where practically anyone can stream live from almost anywhere and interact with people who are watching.
You don’t need to be a technical genius or even have your own Web page. And with the spread of wireless Internet and the fact that webcams have become a standard feature on many new computers, you might not even have to buy anything.
Oaklund, 40, uses a mobile broadband connection to broadcast as the “Master Roadcaster” on Justin.tv. People tune in from all over the world to laugh at his jokes, make comments about other drivers, tell him to slow down or suggest hotels for him. While driving, he glances at the computer screen when it’s safe and speaks into a headset to respond to questions and comments. He usually has 15 to 100 people watching.
“People are already looking at video online, so wouldn’t it be funny if you could watch a funny video clip and you could tell the person doing it, ‘Hey, do that again’?” said Michael Seibel, CEO of Justin.tv.
Seibel started Justin.tv in 2006 with three friends to live-broadcast co-founder Justin Kan 24/7 as he walked around San Francisco with a camera attached to his hat. In October, the site opened to everyone, and it now has more than 430,000 registered users, about 34,000 of whom are broadcasters.
Britta Seisums, 18, typically streams live from her red-polka-dot-covered bedroom for about four hours after school each weekday. She plays games with viewers, dances to pop songs, hangs out with her friends, talks about school and curses out people who come into the chat room and are rude.
Seisums has been creating her own Web sites since she was about 10 and wants to work in Web development. “I keep the camera on as much as possible, but I like to have privacy. If I don’t want to be on camera, then I put the camera on my animals.”
In recent episodes, she has bathed her guinea pigs, painted a video-game console and accidentally spilled soda on her laptop.