Web site seeks to lure golfers to North Carolina
Wednesday, May 14th, 2008
The North Carolina Division of Tourism, Film and Sports Development has launched a $500,000 marketing campaign to promote golf in the state.
The program features a Web site, Golf.VisitNC.com, that markets North Carolina golf destinations.
Lynne Minges, executive director of the tourism division, said in a statement that a Golf Digest study found that 73 percent of golfers use the Internet to plan their travel. The new Web site, a spinoff of the tourism division’s VisitNC.com, is a way to tap into that market.
“We are dedicating as many resources as possible to go where the golf travelers are increasingly looking for their information,” Minges’ statement says.
The Web site offers a course finder with more than 400 course listings, travel packages and seasonal offers across the state. It notes courses that have hosted national tournaments and provides course rankings from Golf Digest.
The tourism division is running commercials promoting the Web site in several regional markets including Washington, D.C., and Richmond and Norfolk, Va. A media tour will also promote the site in additional markets.
