RICK KUSHMAN: A primer on the coming digital wave

Saturday, March 1st, 2008

Earlier this week, we covered the 2009 conversion of TV to digital, except for all the really good questions that scores of people have asked since.I’m going to answer some of them today, but first, a quick reminder of what this is about.At midnight next Feb. 17, all analog television transmissions will stop, and TV signals will become digital. If you have any kind of digital cable or satellite service, or you get your reception from an antenna but have a digital receiver inside your TV, you won’t notice.If you use an antenna for an analog TV, you will need a converter box. Those run $50 to $70, and government discount coupons worth $40 are available. Each household can get two coupons, but sellers accept only one coupon per converter.Also, digital transmission is already going on, so you can switch at any time.After that, it gets a bit more detailed, and I’m going to break down the questions into a few basic categories:-Converter boxesEvery TV in the house needs its own digital connection, either through cable, satellite or a converter.The boxes are supposed to be very easy to connect, and you shouldn’t need to pay for help. The boxes are becoming available at most major electronics retailers.-CableIf you have cable, you won’t have to get a converter or shop for other equipment. But that doesn’t mean your cable company won’t force a change on you, and if they do, they’ll come to you.If you have digital cable now, nothing more is needed. But, if you have an analog box, or analog cable through a wall connection, it will depend on your company.Some cable companies will let you keep the analog equipment, and they’ll convert the signal for you. But many companies are switching to all-digital - because it’s better for them - meaning they’ll bring you a digital box.If they do go all-digital, each TV in the house will need its own box.Will that cost you more? It depends on what level of service you take. The basic analog and digital packages cost the same right now. But let’s be realistic: How often do changes not end up costing more?-VCRsIf the VCR just sits there and plays tapes of movies that your kids watch 10 times a week, you don’t need to bother with anything.If you get your TV from an antenna and record with your VCR, you’ll need a converter box leading into the VCR, but you shouldn’t need another box for your TV, in most cases.However, if you have separate antenna feeds into your VCR and TV - this would mean you can watch one channel and record another %26#150; both the TV and VCR will need boxes.-TiVoIf you have TiVo hooked to an analog antenna, it will depend on the age of your box. Many newer TiVos have digital receivers and don’t need converter boxes. Check your manual or your supplier.-Portable TVsSome newer models have digital receivers built in, and the manual should tell you. But many small TVs are still analog, and that means you’ll need a converter box.However, the converters won’t have their own power, or run on batteries, so you’ll likely only be able to use the little portable if you can plug it, and the box, into an outlet somewhere.For more info on the conversion, check the FCC Web site, www.dtv.gov, or call (888)225-5322.To order converter box coupons, or to get more information about them, go to www.dtv2009.gov or call (888)388-2009, or write TV Converter Box Coupon Program, P.O. Box 2000, Portland, OR 97208-2000.—And now, some actual television.Tuesday at 10 p.m.EST, NBC starts a new series, “quarterlife,” that’s the first official Internet-to-network drama. Actually, it’s a TV-to-Internet-to-TV drama, because the producers first tried to sell it to the networks.The show launched online in November, then NBC picked it up, and the network swears it had nothing do to with the fact writers were on strike at the time. It’s still all available in 30 eight-minute segments on www.quarterlife.com.All around, it would be a cool little development for TV - if the show were better. That’s both a disappointment and a surprise.That’s because “quarterlife” comes from accomplished producers Marshall Herskovitz and Edward Zwick, who created the brilliant teen drama “My So-Called Life” and the dead-on series “thirtysomething.” They clearly like to examine the little details of life, as well as to put the titles of their shows in lower case.This one splits in the middle on age. It’s about a bunch of mid-20-year-olds, who are, of course, trying to find themselves. The irony and intelligence are admirable, but “quarterlife” is missing the usual graceful touch. Instead of reflective, everyone just sounds whiney and self-involved, and it’s hard to stay with them long enough to get to like anyone.

Ratings flop: quarterlife heads for the after life

Saturday, March 1st, 2008

The highly touted web-based drama series quarterlife
proved a network television flop in its NBC debut, drawing the
network’s worst ratings for its time slot in at least 20 years,
Nielsen Media Research reported on Wednesday.
NBC had high hopes for the made-for-internet series, a show
about young adults designed to appeal to the very audience group -
viewers aged 18 to 49 - prized most by television advertisers.
But the show’s dismal performance in its prime-time network
launch on Tuesday threw its immediate future into doubt at the
General Electric-owned network, where a source said the series
could end up canceled before its next airing.
An NBC spokeswoman said quarterlife officially remained
on the network schedule for now. It had been slated to move to
Sundays on March 2.
But its initial broadcast on Tuesday ranked a distant third
place for the 10 p.m. hour, averaging 3.1 million viewers and a
meager 1.3 rating among the 18-49 crowd, the lowest for NBC in that
time period since Nielsen began measuring TV viewing by age with
“people meters” in 1987.
By comparison, NBC’s usual Tuesday 10 p.m. show, Law %26amp;
Order: Special Victims Unit, has consistently led the hour with
a 4.5 rating among adults 18-49 and more than 12 million viewers
overall.
quarterlife, dramatizing the urban lives of six young
artists, was originally created for the social-networking site
MySpace.com by Marshall Herskovitz and Ed Zwick, Emmy-winning
producers of thirtysomething and My So-Called
Life.
Consisting of 36 eight-minute “webisodes,” the series began
running on MySpace.TVcom and quarterlife.com in November, with two
new segments appearing online each week.
NBC made headlines when it announced in the midst of the
Hollywood writers strike it was picking up the series as a
mid-season replacement show, and has heavily promoted the drama in
the run-up to its prime-time launch.
At the time, quarterlife was touted as a new model for
the development of video entertainment, marking the first program
to originate independently online before moving to a major
broadcast outlet.
NBC Entertainment co-chairman Ben Silverman acknowledged in
remarks to The Hollywood Reporter on Wednesday the
experiment did not live up to expectations, but was “so worth the
try.”
“The website traffic went up a huge amount, and we continue to
try new things and new models,” he said. “It’s very inexpensive but
we hoped for higher ratings.”
The show’s network debut may have suffered somewhat from viewer
fatigue among its target audience given that the series has already
run online and cable network MTV aired segments of it the day of
its NBC premiere.
Reuters

Intel Readies a Billion Dollar to Invest in India

Sunday, February 24th, 2008

Global chip maker Intel will invest more than USD one billion in India over the next three years as it seeks to prepare light-weight personal computers in partnership with Indian and foreign hardware firms.Intel is said to be collaborating with foreign and Indian computer hardware brands like Asus Technologies, HCL, Wipro and Zenith for the development of lightweight and easy-to-use Internet platforms.”We have committed to spend over a billion dollars spread over next three years plus. We are focusing on a number of new initiatives for enabling easy availability of personal computers (PCs) and broadband Internet in India,” Intel Technology India Director- marketing and operations John A McClure said.Intel is also working on different designs for specific market segments. It is also preparing to introduce Wimax technology in India, the fastest wireless BB technology available at lower cost than optical fibres.

RICK KUSHMAN: A primer on the coming digital wave

Sunday, February 24th, 2008

Earlier this week, we covered the 2009 conversion of TV to digital, except for all the really good questions that scores of people have asked since.I’m going to answer some of them today, but first, a quick reminder of what this is about.At midnight next Feb. 17, all analog television transmissions will stop, and TV signals will become digital. If you have any kind of digital cable or satellite service, or you get your reception from an antenna but have a digital receiver inside your TV, you won’t notice.If you use an antenna for an analog TV, you will need a converter box. Those run $50 to $70, and government discount coupons worth $40 are available. Each household can get two coupons, but sellers accept only one coupon per converter.Also, digital transmission is already going on, so you can switch at any time.After that, it gets a bit more detailed, and I’m going to break down the questions into a few basic categories:-Converter boxesEvery TV in the house needs its own digital connection, either through cable, satellite or a converter.The boxes are supposed to be very easy to connect, and you shouldn’t need to pay for help. The boxes are becoming available at most major electronics retailers.-CableIf you have cable, you won’t have to get a converter or shop for other equipment. But that doesn’t mean your cable company won’t force a change on you, and if they do, they’ll come to you.If you have digital cable now, nothing more is needed. But, if you have an analog box, or analog cable through a wall connection, it will depend on your company.Some cable companies will let you keep the analog equipment, and they’ll convert the signal for you. But many companies are switching to all-digital - because it’s better for them - meaning they’ll bring you a digital box.If they do go all-digital, each TV in the house will need its own box.Will that cost you more? It depends on what level of service you take. The basic analog and digital packages cost the same right now. But let’s be realistic: How often do changes not end up costing more?-VCRsIf the VCR just sits there and plays tapes of movies that your kids watch 10 times a week, you don’t need to bother with anything.If you get your TV from an antenna and record with your VCR, you’ll need a converter box leading into the VCR, but you shouldn’t need another box for your TV, in most cases.However, if you have separate antenna feeds into your VCR and TV - this would mean you can watch one channel and record another %26#150; both the TV and VCR will need boxes.-TiVoIf you have TiVo hooked to an analog antenna, it will depend on the age of your box. Many newer TiVos have digital receivers and don’t need converter boxes. Check your manual or your supplier.-Portable TVsSome newer models have digital receivers built in, and the manual should tell you. But many small TVs are still analog, and that means you’ll need a converter box.However, the converters won’t have their own power, or run on batteries, so you’ll likely only be able to use the little portable if you can plug it, and the box, into an outlet somewhere.For more info on the conversion, check the FCC Web site, www.dtv.gov, or call (888)225-5322.To order converter box coupons, or to get more information about them, go to www.dtv2009.gov or call (888)388-2009, or write TV Converter Box Coupon Program, P.O. Box 2000, Portland, OR 97208-2000.—And now, some actual television.Tuesday at 10 p.m.EST, NBC starts a new series, “quarterlife,” that’s the first official Internet-to-network drama. Actually, it’s a TV-to-Internet-to-TV drama, because the producers first tried to sell it to the networks.The show launched online in November, then NBC picked it up, and the network swears it had nothing do to with the fact writers were on strike at the time. It’s still all available in 30 eight-minute segments on www.quarterlife.com.All around, it would be a cool little development for TV - if the show were better. That’s both a disappointment and a surprise.That’s because “quarterlife” comes from accomplished producers Marshall Herskovitz and Edward Zwick, who created the brilliant teen drama “My So-Called Life” and the dead-on series “thirtysomething.” They clearly like to examine the little details of life, as well as to put the titles of their shows in lower case.This one splits in the middle on age. It’s about a bunch of mid-20-year-olds, who are, of course, trying to find themselves. The irony and intelligence are admirable, but “quarterlife” is missing the usual graceful touch. Instead of reflective, everyone just sounds whiney and self-involved, and it’s hard to stay with them long enough to get to like anyone.

Intel Readies a Billion Dollar to Invest in India

Saturday, February 23rd, 2008

Global chip maker Intel will invest more than USD one billion in India over the next three years as it seeks to prepare light-weight personal computers in partnership with Indian and foreign hardware firms.Intel is said to be collaborating with foreign and Indian computer hardware brands like Asus Technologies, HCL, Wipro and Zenith for the development of lightweight and easy-to-use Internet platforms.”We have committed to spend over a billion dollars spread over next three years plus. We are focusing on a number of new initiatives for enabling easy availability of personal computers (PCs) and broadband Internet in India,” Intel Technology India Director- marketing and operations John A McClure said.Intel is also working on different designs for specific market segments. It is also preparing to introduce Wimax technology in India, the fastest wireless BB technology available at lower cost than optical fibres.

Intel Readies a Billion Dollar to Invest in India

Friday, February 22nd, 2008

Global chip maker Intel will invest more than USD one billion in India over the next three years as it seeks to prepare light-weight personal computers in partnership with Indian and foreign hardware firms.Intel is said to be collaborating with foreign and Indian computer hardware brands like Asus Technologies, HCL, Wipro and Zenith for the development of lightweight and easy-to-use Internet platforms.”We have committed to spend over a billion dollars spread over next three years plus. We are focusing on a number of new initiatives for enabling easy availability of personal computers (PCs) and broadband Internet in India,” Intel Technology India Director- marketing and operations John A McClure said.Intel is also working on different designs for specific market segments. It is also preparing to introduce Wimax technology in India, the fastest wireless BB technology available at lower cost than optical fibres.

Intel Readies a Billion Dollar to Invest in India

Sunday, February 17th, 2008

Global chip maker Intel will invest more than USD one billion in India over the next three years as it seeks to prepare light-weight personal computers in partnership with Indian and foreign hardware firms.Intel is said to be collaborating with foreign and Indian computer hardware brands like Asus Technologies, HCL, Wipro and Zenith for the development of lightweight and easy-to-use Internet platforms.”We have committed to spend over a billion dollars spread over next three years plus. We are focusing on a number of new initiatives for enabling easy availability of personal computers (PCs) and broadband Internet in India,” Intel Technology India Director- marketing and operations John A McClure said.Intel is also working on different designs for specific market segments. It is also preparing to introduce Wimax technology in India, the fastest wireless BB technology available at lower cost than optical fibres.

Turkey bombs Kurdish rebels in Iraq

Monday, February 4th, 2008

ISTANBUL, Turkey Turkish warplanes attacked dozens of Kurdish rebel targets in Iraq on Monday as part of a U.S.-backed campaign to chip away at guerrilla strength while avoiding the risks of a ground-based offensive across the border.The planes hit 70 targets that were “detected and verified by intelligence sources,” the Turkish military said in a possible reference to the U.S. intelligence it is receiving.The Turkish government has fought for more than two decades against Kurdish rebels who seek autonomy in southeastern Turkey. For years, the PKK rebel group has launched attacks into Turkish territory from virtual safe havens in northern Iraq.The warplanes hit PKK targets in the Avasin-Basyan and Hakurk regions of northern Iraq during a 12-hour operation, the military said on its Web site. “Utmost sensitivity was shown so that the civilian population in the region was not affected,” it said.The reference to civilians reflected a desire to avoid a wider conflict with Iraq’s central government or with Iraqi Kurds who suspect Turkey wants to undermine their own separatist tendencies. Washington has pressed Turkey, a NATO ally, to act with relative restraint so that peaceful areas of northern Iraq do not succumb to the upheaval experienced elsewhere in the country.Turkey has confirmed a total of five aerial attacks inside Iraq since Dec. 16, though Iraqi Kurdish officials have reported other airstrikes.Turkey’s military says its raids have inflicted heavy losses on the PKK, killing up to 175 rebels and destroying command and logistic centers, shelters, and ammunition depots. PKK officials have disputed claims that their operations have been thrown into disarray, and military analysts have speculated that guerrillas dispersed months ago as airstrikes loomed.As in previous raids, there was no immediate way to independently assess the impact of the latest strike in a remote, mountainous region.Adem Uzun, a member of the rebel command, said 15 to 20 Turkish jets bombed rebel areas in northern Iraq, according to Firat, a Kurdish news agency. The rebels suffered no casualties, the news agency reported, citing an interview with Uzun by a Denmark-based Kurdish television station.Senior Iraqi Kurdish officials said earlier Monday that Turkish jets bombed mostly abandoned areas near the towns of Khnera, Khwakurd and Sidakan in Irbil province.There were no casualties among civilians or Iraqi Kurd fighters known as peshmerga, said Jabbar Yawar, an undersecretary at the ministry governing the peshmerga forces.The PKK’s fight for autonomy has left up to 40,000 people dead over two decades.The winter is usually a period when rebels rest and resupply before escalating attacks in the spring. Some previous cross-border campaigns by Turkey have hurt rebel strength, but failed to eradicate the group.The United States and the European Union consider the PKK a terrorist organization. The group is less powerful than in its heyday in the 1990s, but still commands the support of a significant, though possibly dwindling, segment of Turkey’s Kurdish population.The West has urged Turkey to accelerate programs that would help undermine the PKK through non-military means, granting Kurds more cultural rights and promoting economic development in the impoverished southeast, where Kurds constitute a majority of the population. Turkey has taken steps in that direction as part of its effort to join the European Union, but critics say much more can be done.

Wednesday’s Child finds ‘forever homes’ (with audio)

Wednesday, January 30th, 2008

Crystal and Eddie Walsh of Mountain Home have seven horses, two dogs, six cats, two pigs, one cow, 18 chickens - and nine children. Seven of the Walsh children are adopted, two from Wednesday’s Child. One is a foster child and one - the most recent addition - is Crystal and Eddie’s biological child. They all live in a five-bedroom, three-bath farmhouse. “We could never have children of our own - then came William,” Crystal said, laughing.The Walshes are an anomaly. Few people want to adopt so many children. Today, more than 500,000 U.S. children wait in foster care for a “forever home.” In Idaho, the number of children placed in foster care increased from 747 in 1993 to 3,335 in 2006. To help those kids find families, and vice versa, the Idaho Department of Health and Welfare works with Special Needs Adoptive Parent Services Inc., a charitable nonprofit corporation that sponsors the Wednesday’s Child program, which attempts to find parents and permanent homes for the children in the program. The mostly adopted Walsh kids are like stairsteps: Tia, 17, Natosha, 16, Morgan, 15, Tyler, 11, Chantelle, 10, Jenny, 9, Nicole, 8, Alexis, 6, and William, 16 months. Their family began to grow after Eddie joined the Air Force and was stationed in Great Britain. “We went to world-renowned fertility doctors in England and they said ‘no,’ ” Crystal said.They looked into adoption.”I thought, I’ll just be a mom for other people’s children,” Crystal said. “Eddie only wanted two. I wanted six because I grew up with the Brady Bunch and the Waltons - now I get to live it,” Crystal said. “I keep thinking we’ll go for a baker’s dozen.”They adopted siblings Tyler and Chantelle in England. After moving back to the States, they added the others. Three of the children are developmentally disabled. Two are biological siblings who were featured in the Wednesday’s Child program: fiercely loyal but shy Natosha and outgoing Morgan came as a package deal, like many of the children adopted through Wednesday’s Child. WHAT IS WEDNESDAY’S CHILD?Wednesday’s Child uses television and newspapers to help find families for special needs children who have been removed from their birth parents. Special needs can mean anything from siblings who need to stay together to kids who have shaken baby syndrome, ADHD or fetal alcohol syndrome.The birth parents’ rights may have been terminated for reasons including mental illness, physical or sexual abuse, substance abuse or neglect, or the child may have been in imminent danger. Substance abuse is the biggest contributor to the termination of parental rights, according to Kathy McCarroll, the program specialist for the Idaho Department of Health and Welfare, who oversees the contract with the Wednesday’s Child program.While there are no hard statistics, methamphetamine probably results in termination of parental rights more than anything, said Marti Wiser, director of Idaho Wednesday’s Child. It’s hard finding a new family for any child, Wiser said. For children with special needs, finding a forever home can be even more difficult. That’s where Wednesday’s Child helps. The program can give a child more exposure and more of a chance at getting a new home. The program works with the child, his or her adoption team, the media - and sometimes possible parents.Wednesday’s Child programs sprouted up across the country in the early 1990s. In Idaho, television station KIFI Channel 8 in Idaho Falls started airing Wednesday’s Child segments hosted by news anchor Jay Hildebrandt in 1985. It launched locally in 1998 on KTVB Channel 7, with segments hosted by news anchor Dee Sarton. Since then, several newspapers, including the Idaho Statesman, have been running it as a weekly feature.And it works. From June 2006 to June 2007, about 40 children from the program were placed in pre-adoptive homes. The adoption rate for children in the Wednesday’s Child program is 75 percent, Wiser said. Wiser writes the children’s profiles you can see on the Web site, keeping them candid without breaching privacy. She doesn’t like to present a sad story.”We need to see them not as victims but as resilient young people who, given the right environment, patience and understanding will be able to overcome those challenges,” she said. How long does it take to find a match? For most, from 14 weeks to over a year. For one boy, it took two years.”It amazes me some of the families who come forward. I used to catch myself thinking, ‘I don’t think I’m going to be able to find a family for this child.’ But I never think that anymore,” Wiser said. “It renews my faith in the human race.”Even so, Wiser said, older children, especially boys between 14 and 17, have a harder time finding an adoptive home. “They always want to know how long it’s going to take,” Wiser said. “It’s not their fault. They didn’t do anything wrong. There’s just that perception out there, that teenage girls are easier to raise.” Heartstring tugs are her main job hazard, Wiser said. “My husband and I have an empty nest. We’ve been married 36 years, and every time I approach my husband about adopting one of the children, he says, ‘Are you going to quit your job? Marti, you can help one child or you can help many.’ “MEET VINCENTVincent is a shy, soft-spoken 8-year-old with dark hair, freckles and a Dennis the Menace smile. He loves football and chocolate waffles. He has a little hearing loss, but not much, and he speaks with a slight - and adorable - lisp. Vincent is a Wednesday’s Child. He will be featured on Channel 7’s weekly segment, in newspaper profiles and on the Web. On the day of his big interview with Channel 7 news anchor Dee Sarton, Vincent gets the day off from school to go first to Boondocks, then the park to play flag football.Confusion and excitement dance across his face. “We like to take the kids somewhere fun,” Wiser says, “so they can relax before the interview. We ask them what they would like to do, where they would like to go.”At Boondocks, Vincent is finger-tapping nervous. Sheila Knezevich, Vincent’s caseworker, says he thought this was his last morning with his foster family. He’s fond of them and was worried he would never see them again.After she tells him he can return to them later that day, Vincent relaxes a bit and plays video games, spending his winning tickets on gifts for his two foster sisters. But he hardly touches his pizza. “I’m not really that hungry,” he says. “Are we ready to go, can we go now?”At the park, Vincent takes our pictures with his camera. He’s interested in photography. “I collect cameras.” He says he likes Spiderman movies, riding his bike (but not right now, it has two flat tires), roller-skating (but he doesn’t have skates) and math - sometimes.He meets Sarton, who has been the interviewer since KTVB started airing Wednesday’s Child. With the camera rolling, she sits in the grass and talks to Vincent about football and the family he’s hoping for. He shouts the name of his favorite football team - “Go Broncos!” and says he would like to live with a football-loving family. One with pets - cats and dogs - and a brother and sister.”We call her the child whisperer,” Wiser says. “She’s always so good with the kids.”Afterward, Vincent asks us all to play flag football with him. Wiser brought flags in his favorite colors, Bronco blue and orange. How can we resist? We divide up into teams, the boys against the girls.The boys win. Vincent grins.As of press time, Vincent was without a new family, although 24 people or families have expressed an interest and several home studies are in the works, Knezevich says. “I just haven’t seen the perfect match yet.”THE WALSHES MAKE IT WORKWednesday’s Child adoptees Natosha and Morgan have settled into life with the Walshes. They do their chores and help care for their brothers and sisters. They like to ride horses. Morgan’s work with King, a retired racehorse, won her a fancy belt buckle from the Optimist Ag group for showmanship. During the summer, she was a lifeguard. “I saved four people this year,” she said.Their lives have changed dramatically in the span of a few years. “We lived in seven foster homes before we were adopted,” Morgan said. Their profiles were featured on the Wednesday’s Child Web site and, before coming to the Walsh family, they had been in another adoptive home, but the adoption fell through.”Morgan and ‘Tosha came in the middle of the night,” said Crystal Walsh. The girls were 13 and 12, and they brought all of their belongings with them in a black trash bag.”I hate it when foster kids have to move and they use a black trash bag. I hate it. It’s just degrading. I wouldn’t move my dog like that,” Crystal said.She works as a parent training volunteer for Pride (Parent Resources for Information, Development and Education) and helps raise money to buy high chairs, cribs, strollers, car seats - and luggage - for foster families. She keeps the items in a warehouse and ready for emergency calls in the middle of the night. And she and Eddie take in foster children when needed.”When we first started fostering, my husband wasn’t sure he could adopt other people’s children,” she said. “But when we had to pass our first foster child on, my husband bawled like a baby.”What our job is, is parents sometimes lose their way. We’re there to help the kids manage their way while their parents try to find their way back. That’s our privilege,” she said. “It’s not what you leave this world with, it’s what you leave behind.”Unlike many Wednesday’s Child adoptions, Tosha and Morgan have kept in touch with their biological family, including their grandparents and their mom. Crystal said the girls had a hard time calling her “mom” when they first arrived.”Not that I am their mom, but I am the mom of the house,” Crystal said. “And I have a piece of paper that says I am their mother.”She said right after the adoption, the girls called their biological grandparents. “We asked them, ‘Why did you feel the need?’” Crystal said, “They said, ‘We just wanted to tell them we’re OK now.’ They had finally reached their destination and just wanted to tell them.” Morgan said at first she was embarrassed to tell friends she was adopted. “Now I tell everybody,” she said. “Everybody at school knows. When you’re adopted, you’re chosen. You’re special. “In foster homes, they just take care of you. When you’re adopted, it’s your permanent home.”"Your forever home,” Crystal said.”People love you and they’re there for you,” Morgan said, smiling across the room at her family. Jeanne Huff: 377-6483

MySpaceTV unveils interactive drama

Wednesday, January 30th, 2008

Roommates will track the lives of four women in their 20s who have recently graduated from college and are living together in Los Angeles. The web show runs through December 21 for a total of 45 episodes. A new, three-minute segment will play each day, Monday through Friday. Fans are expected to engage characters online and influence the plot. “There is an opportunity to interact with a show in different ways than have been done before,” said Jeff Berman, general manager of MySpaceTV. Roommates will utilize a real-time “polling tool” in which viewers’ opinions on characters and plot developments will be sought. Fans can chat online, as well as post comments on the characters’ individual web profiles. The information will be scrutinized and the plot changed, accordingly. Berman said MySpaceTV and the show’s producers, Iron Sink Media, had enough episodes to get the program started, and future segments would be taped as it progressed. “This was an opportunity for us to take some of the lessons from online series to date and apply them in a show where we are directing the creative development and working with an established Internet producer,” Berman said. Iron Sink has produced several Los Angeles-based Web series, including WeHoGirls and VanNuysGuys. With the success of video-sharing sites like YouTube, the web is seen as an emerging medium where advertisers can find viewers who previously might have been drawn to TV. Web shows like LonelyGirl15 and Prom Queen have built loyal followings among teenagers and young adults. MySpace is owned by media giant News Corp, which also operates the Fox TV network, and most US TV networks are rapidly ramping up production of short “Webisodes” to recapture viewers they may be losing to the Web. Roommates will be sponsored by Ford Motor Co’s 2008 Focus automobile. The car will appear in episodes and ads will be on the show site. Berman declined to comment on the show’s production cost or revenue MySpaceTV will receive from Ford.

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