Web Development Live

Once upon a time, people bonded with their co-workers on office softball teams and traded gossip at the watercooler.

OK, so those days aren’t gone yet. But as big companies parcel Information Age work to people in widely dispersed locations, it’s getting harder for colleagues to develop the camaraderie that comes from being in the same place. Beyond making work less fun, feeling disconnected from comrades might be a drag on productivity.

Now technology researchers are trying to replicate old-fashioned office interactions by transforming everyday business software for the new era of work. The historically dry-as-sawdust products are borrowing elements from video games and social-networking Web sites.

You can tell just from looking at the Beehive program under development at IBM Corp. that something is different. Beehive’s color scheme is bright yellow, not IBM’s standard blue. The cheerfulness reflects the fact that Beehive is meant to encourage far-flung co-workers to like each other more.

Such personal touches often are missing when people work at a distance from one another, says Joan Morris DiMicco, an IBM researcher developing Beehive. Co-workers in different locales can’t wander into each other’s offices and see family pictures on the desk. They don’t shop at the same places or have children in the same schools.

These tidbits, DiMicco believes, help people understand each other better. And the usual communication tools like e-mail, instant messaging, phones and even videoconferencing do only so much to fill the gap.

This problem isn’t confined to IBM, whose 386,000 employees often find themselves working with people from Boston to Bangalore to Beijing. It affects any company where telecommuting, outsourcing and globalization have spread the staff across cultures and time zones.

At Intel Corp., for example, many project teams have at least one person who has yet to meet the group’s boss face-to-face.

Recently, Intel tried to improve the situation by testing a “visual business card” system. Participants could not only list standard information about their location and job title, but they also could post pictures, brief biographies and things they like.

Now Intel is exploring whether virtual-world software, which can show graphically rich, 3-D representations of meeting rooms, auditoriums, factory floors you name it will make it more natural for groups to collaborate. Intel’s initial efforts are focused on such tasks as monitoring computer centers, designing products and training staff.

Other companies are already using virtual worlds for certain events, allowing people to maneuver graphical representations of themselves, known as “avatars,” through online trade shows and product demos.

When CDC Software recently staged parts of an annual sales kickoff event in a virtual world created by Unisfair Inc., it included an online version of the golf outings that commonly accompany such affairs. It held tournaments in baseball and golf video games and gave real trophies to the champions, said Julian Hannabuss, a CDC sales director.

In the coming years, more aspects of everyday working life could include virtual interactions that resemble games but are plenty serious.

One reason is that the technology is getting more sophisticated. For instance, if my avatar appears to be sitting to your left in a meeting, what I say into my computer microphone can come through your left computer speaker. And I’d hear you on the right.

Soon such meetings will be able to incorporate images from Web cameras that capture gestures and face movements so your avatar can reflect your nonverbal communication cues, crossing its legs or frowning when you do so in real life.

Eyeing that same future, IBM researchers are exploring whether groups of people in different locations can bond by playing collaborative virtual-world games, like solving puzzles together. IBM calls the effort “Inward Bound,” a nod to the Outward Bound wilderness exercises.

And an IBM project called Bluegrass is testing how software programmers in different locations can organize their work in a virtual landscape. People traversing this virtual world appear as the pictures they posted of themselves in Beehive.

IBM researcher Steven Rohall hopes to enable people engaged in solitary, “heads down” work at computers to get the kind of “heads up” interactions that come from walking down the hall in an office.

Steiger predicts that office politics will be transformed as virtual interactions replace or augment in-person connections, because the technology often liberates wallflowers to act more aggressively.

Cindy Pickering, the engineer overseeing Intel’s internal virtual-world efforts, says younger employees will be key to quickly advancing socially oriented workplace software. They’re already used to chatting and playing online, whether in networking sites or complex video games.

Still, one big question is just how many plane trips for actual meetings can be realistically replaced by software.

Another question is whether getting distant co-workers to enjoy each other more will actually improve workplace productivity. Research on the subject indicates that a much bigger factor is whether people trust their colleagues to do their parts.

“I think companies underestimate that,” says Catherine Connolly, a professor of industrial psychology at McMaster University. “Especially when they have team-building Kumbaya exercises.”

Minutes after attending a seminar titled “Use Social Networking to Your Professional Advantage,” I opened my e-mail and found two invitations to join LinkedIn.com networks.

One came from a person I’d had professional contact with previously. I clicked “accept” and went on to other things. I didn’t recognize the other name, so I closed the e-mail without response. And, thanks to Ellen Levy, I didn’t feel bad about the tacit rejection.

Levy, vice president of corporate development and strategy at LinkedIn.com, just presented an overview of Internet social networking sites at the Central Exchange’s annual Women’s Lyceum, an educational and networking event. Understanding that attendees came to the conference from many different backgrounds and levels of Web familiarity, Levy prefaced her user advice with a primer. First, she explained, there was Web 1.0 — the mostly one-directional flow of information over the Internet. Think of Web pages.

We’re now in the age of Web 2.0 — an era of two-way communication that in three years spawned a host of interactive social networking sites. A show of hands indicated that about half the people used LinkedIn, a professional networking Web site, to build business relationships.

Even if you’ve never been on a social networking site, you understand the concept: It’s a cyberspace handshake. It facilitates connections. It does what Rotary meetings, phone calls, cocktail parties and e-mail have done for years.

Let’s say Joe wants a job at Hallmark Cards. Joe doesn’t know anybody in the human resources department or target department where he wants to work. But he is good friends with Sally, who has a Hallmark Gold Crown store. Sally knows people in Hallmark’s retail division. One, Bill, is the main liaison with Joan in the human resources department. And Joan knows that Fred is exactly the right person for Joe to meet. Fred, meet Joe. Joe, here’s Fred, who has someone vouching for him.

I made up that scenario, but that’s the six-degrees-of-separation concept.

A professional networking Web site might help make the connections that have always been an essential ingredient in job hunting, business development and sales prospecting. (A user also can get a wealth of professional responses quickly when posting a question on the appropriate area of the site.)

Levy emphasized that Web-based networking sites are only as good as the veracity and relevance of the people using them.

A LinkedIn connection may not make sense if you accept an invitation to join one’s professional network if you don’t know the person or don’t have ties to one’s business skills or services. “It should be a tool to leverage relationships you already have,” Levy said.

And a good professional network site should never be confused with a social networking site such as Facebook. The purposes are completely different, she said.

A professional networking site can be a good way to put your business profile — basically your resume and the services you can offer — online, where they can be seen by millions of other site users. It can spread “the message of you” a lot further and faster than passing out business cards and shaking hands at meetings.

But as much as Levy championed the professional development possibilities of Web 2.0, she reminded attendees of something that most knew well: “Time is a scarce resource.” Use networking sites judiciously. Understand that others might not have the time you do to dig deep into the site. And, most of all, she said, don’t get sucked into making a contest out of how many “connections” you can list. It’s not a matter of quantity; it’s the quality that counts.