A strategic assessment of the existing PTA website determined that while the site was serving local PTA organizers well, parents were not being adequately addressed. BrowserMedia developed the information architecture and design for the new PTA website with the goal of repositioning the site to address all of PTA’s core audiences. The resulting website serves the PTA’s mission by providing a powerful voice for children and the best tools for parents to help their children be successful students. BrowserMedia worked in collaboration with RiverPoint to build the site using the RedDot web content management system.
In advance of the launch of the revised website, BrowserMedia developed an interactive Flash presentation for the PTA’s annual convention. The presentation was designed to give the membership of PTA a preview of the new design, architecture, and focus of the PTA website. By all accounts, it was an overwhelming success. Previously, BrowserMedia has also developed an interactive micro-site for the PTA’s nationally recognized “Reflections” awards program, featuring the best works in photography, literature, dance, musical composition, film/video, and visual arts from thousands of school-age participants nationwide. To provide a platform for judges to review the finalists’ submissions, BrowserMedia developed a secured site for judges’ access only.
Judi Myers, Director of Communications and PR at PTA, said, “It has been great to work with you on this project as we wind up. I know that BrowserMedia will continue to be a partner with PTA. I look forward to continuing our successful relationship.”